Podcast Popularity Soars To New Heights

29 January 2015
Myriah Turner

Raise your hand if you have listened to a SoundCloud podcast some time this week. Raise your hand if you have listened to a podcast some time today. We surf the web for podcasts and mixes with the thrill of a treasure hunt. Now let's see this tendency in statistical numbers.

Edison Research conducted a study entitled, Share of Ear, in which 2021 Americans, aged 13 and older, were given the opportunity of measuring their time spent listening to audio sources. 

Diaries were the outlet which allowed these Americans to document their 24 hour assigned day. The study provided insight into audio media trends;

  • Daily listener of podcasts is more likely to listen to this form of audio over any other
  • Podcast listening inflated 18% from the total Share of Ear studies that took place in Spring 2014 and again in Fall 2014
  • The average American listens to 4 hours of audio, an influx of 2 hours, resulting in a total of 6 hours of listening from the Spring study to the Fall study, primarily due to the heightened awareness of the Podcast format
  • Audiences have expanded the environments in which they listen to audio
  • Americans listen to approximately 21,117,000 hours of podcasts each and every day

Share of Ear is a twice annually conducted study. The results from Spring 2014 to Fall 2014 raised the awareness of podcasts exponentially. The format of music is important to today's demographic. People don't only want great listens, but easy access. 

Podcasts are becoming the audio equivalent of encyclopaedias; filled to the brim with organised subjects and experiences, all conveniently located in an easy one-stop shop presentation.

Myriah Turner

Myriah Turner

Toronto / Amsterdam
Myriah Turner likes her words shaken not stirred. A Canadian with a powerful pen, she is known for her poetic stylings on discoFlesh, her dreamy voice over and her constant contributions to the electronic dance music scene. Having a strong connection with Amsterdam, Myriah Turner is currently based in Toronto, with an endless supply of pens and paper.